Each project carries the profile it was built from. That attribution is the argument, because an identity that cannot be traced back to an analysis is hard to tell apart from a preference that happened to land.
Dimmed profiles carry no project on this page yet. The live site is the curation, so the gaps stay visible.
Boutique hospitality, multi-property
A small collection of properties across the American interior, where the brief was provenance rather than polish, and where one mark had to belong fully to three towns that have very little else in common.
Fine dining
An unsolicited rebrand for a James Beard Award-winning restaurant whose blind tasting menu refuses allegiance to any single culinary tradition, and whose previous identity was a grey monogram on grey.
Premium food and drink
An authentically Greek extra virgin olive oil with real provenance and culinary authority, and an identity that had drifted from both.
Linens, textiles, and room scent
A heritage concept for a linens, textiles, and room scent brand drawing on the founder's Japanese and Persian lineage, built around the idea that dressing a bed is a small ceremony.
Experience and event identity
An Airbnb experience brand built for guests who want to slow down inside something genuinely beautiful, drawing on sun-warmed materials and the quiet economy of rural American craft.
Dance and choreography
A Chicago dancer and choreographer needing an identity that holds both the technical discipline of the form and the emotional exposure inside it.
Beauty and wellness
A beauty brand that needed to communicate skill without the distance that usually comes with signalling it.
Therapy and coaching
A therapist and coach working where emotional depth meets practical change, needing a brand that signals safety without sterility.
Every engagement begins with an analysis.
The diagnostic comes before the design, so every project on this page traces back to a finding.
