Zykr Brand Atelier ZYKR Sterlin L. Mosley, PhD Enquire
Studio concept

Kosterina

An authentically Greek extra virgin olive oil with real provenance and culinary authority, and an identity that had drifted from both.

Sector
Premium food and drink
Kind
Studio concept
Analysis
Sensual Autumn
Kosterina identity
The analysis What this identity was built from

Sensual Autumn

  • Grounded
  • Crafty
  • Enveloping
  • Sensory
  • Organic
  • Tactile

The harvest table and the hearth, honey and amber, fresh figs, bread from a two-hundred-year-old starter.

The project

Olive oil is a category where the shelf punishes specificity, since most brands converge on the same signals of Mediterranean warmth and the result is that genuine provenance becomes indistinguishable from the performance of it. Kosterina has the provenance and had stopped sounding like it.

The concept grounds the mark in Sensual Autumn, warm and materially intelligent and unafraid of its terroir, and the custom wordmark does most of the work of moving a workhorse category into editorial territory.

Next
Studio concept

Tsujika

A heritage concept for a linens, textiles, and room scent brand drawing on the founder's Japanese and Persian lineage, built around the idea that dressing a bed is a small ceremony.