Alex Schooling
A Chicago dancer and choreographer needing an identity that holds both the technical discipline of the form and the emotional exposure inside it.
Communal Winter
- Progressive
- Sleek
- Architectural
- Systematic
- Avant Garde
- Aloof
Modern art, glass and steel, science fiction and the corporate lobby at night, the most forward-looking of the twelve.
A dancer and choreographer working in Chicago, where the difficulty was that the two truthful things about the work pull against each other visually, since the technical discipline of the form asks for precision and the emotional exposure inside it asks for something considerably less controlled. The mark that resulted is graphic and precise and quietly alive, which is to say it holds still and reads as though it might not.
Essentia Artistry
A beauty brand that needed to communicate skill without the distance that usually comes with signalling it.