Three ways to work together, each beginning in the same place.

The Instinct Aesthetic™ assessment, run for a founder or a leadership team, with a written analysis of what the result means for this business and the people it is trying to reach. The Profile is a designed object, printed and bound. A diagnosis that looks like a spreadsheet gets filed and forgotten.

The team version analyses several decision-makers together and shows where they pull against each other. That is often the real reason a brand has stalled.

One of the twelve profiles, built out and personalized for a single business. Palette, type system, materials direction, applied examples, and the reasoning behind each decision.

Edition is possible because the system-level work is already done for all twelve profiles. Logotype development is scoped separately, since a business with a mark it already trusts should not have to pay for another one.

Diagnostic, strategy, naming where a business needs it, the complete visual identity, and the applied system that carries it into print, digital, packaging, environment, and photography direction.

Everything is built from the analysis rather than from a brief. That changes the sequence of the work and usually the outcome. I take four to six of these a year, which is a production constraint rather than a scarcity device.