Method and Background

Zykr is a boutique design studio specializing in psychologically informed brand identity and web design. We help individuals, small teams, and organizations create brands that are both strategic and soulful—visually compelling, emotionally intelligent, and grounded in their true essence.

Our work is rooted in deep listening and systems thinking. We utilize research-backed frameworks, including personality theory, communication science, and human-centered design, to craft brand experiences that feel as intuitive as they are visually stunning. Whether you’re launching a new project or refining an established voice, we translate the complexity of who you are into clear, elegant visual systems.

A brand should do more than just look good; it should convey meaning and inspire people. That means typography with intention, messaging that resonates, user-friendly websites, and symbolic design choices that reflect your deeper values. From logos and color palettes to digital presence and photography direction, we design with long-term cohesion in mind.

Zykr is led by Sterlin Mosley and Aaron Addonizio, two longtime collaborators with backgrounds in psychology, education, fine art, and systems design. Together, we bring a hybrid skillset that bridges the strategic and the sensory, offering clients an experience that is collaborative, thoughtful, and distinctively attuned.

Our approach is ideal for clients who value clarity, depth, and craftsmanship, seeking more than just surface-level aesthetics. Whether you’re building a coaching practice, launching a creative product, designing an event, or growing an educational platform, we’ll help you create a brand that not only reflects your vision but elevates it.


Sterlin Mosley
Creative Director

Aaron Addonizio
Design Director