Archetypology

Visual Identity, Brand Strategy

Monique Lacoste’s brand, Archetypology, invites us into the layered terrain of identity, symbolism, and transformation. Her coaching practice blends the rigor of academic insight with the intuitive precision of archetypal reading. With a PhD in communication and years of Enneagram expertise, Monique helps clients uncover the deeper stories beneath their patterns—illuminating not just what they do, but why they do it.

The brand identity we created reflects her magnetic, sensual autumn essence: rich, grounded, and quietly powerful. Deep espresso, bronze, and fig hues pair with sculptural serif typography to convey both elegance and depth. This is a brand built for those who want to understand themselves not only psychologically, but mythically.