Alivia Coaching

Brand Identity Design, Logo

Alivia Coaching is a personal coaching brand that blends intellectual clarity with emotional ease. Built around a magnetic spring–winter hybrid palette, the visual identity strikes a balance between lightness and brightness, grounded in professionalism.

The brand’s color story evokes possibility, renewal, and gentle structure—reflecting Alivia’s coaching ethos: “It can be easier.” Clean typography and airy design create a spacious, modern feel while the geometric logo system adds a sense of focus and intentionality.

We crafted a visual language that mirrors Alivia’s ability to help clients navigate complexity with calm. The result is a brand that feels optimistic yet grounded—light but not lightweight. Perfect for a coach who helps others simplify, clarify, and move forward with confidence.