Essentia Artistry

Visual Identity, Logo, Brand Marks

We partnered with Maeve Stoltz to build a brand identity that mirrors her signature voice—insightful, intuitive, and emotionally resonant. Maeve’s work invites depth and reflection, so we crafted a brand that feels both delicate and quietly powerful.

The visual system blends softness with edge: a muted color palette (plum mauve, cashmere, dusty lavender) meets grounded symbolism; natural textures, lunar imagery, and evocative shadows. The typography brings elegance and structure without overpowering her message, while the tone across brand materials communicates psychological clarity and creative authority. Seasonally Essentia Artistry is a perfect representation of the mystery of sensual summer and the artisanal mystery.

Every detail was chosen to evoke trust, beauty, and a sense of quiet transformation. From brand guidelines to social assets and book-related materials, this identity creates a cohesive foundation for Maeve to expand her influence with clarity and confidence.